5 Reasons Charities Can Raise More with Embedded Giving

‍Did you know CanadaHelps customizable donation form integrates seamlessly into your website? This is called 'embedded giving'.

‍Setting up your donation form according to best fundraising practices, and embedding the form directly into your charity’s website, is your first step towards raising more money and maximizing impact.  

Embedded giving ensures a cohesive look and feel and a consistent brand experience. Donors complete their donation without redirects, toggling or navigating between multiple windows, offering a convenient “single-step” giving experience. 

Keep reading, discover five important reasons charities can raise more with embedded giving.

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The database of charity profile pages on CanadaHelps.org is where many people first encounter CanadaHelps. On this portal, 86,000+ Canadian charities are listed. Each organization has its own profile page and donors can search and give to any Canadian charity, filtering by cause or name to locate the right one. 

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We recommend that each charity claims and builds a robust profile page in the CanadaHelps database so people can learn more about your charity and mission.

However, be mindful that profile pages are not designed to be hyperlinked and used as giving flows from your website; the more clicks and redirects a user has to take, the more likely you are to lose them. Charities that want to optimize their fundraising and grow their donation revenues need to offer website visitors an embedded giving flow.

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Integrating your donation form into your website creates an ‘embedded-giving’ or same-page giving experience that allows supporters to contribute without interruption, such as opening a new browser window or redirecting to another page. 

Instead of processing donations over a charity profile page, collect donations directly on your organization’s website with a CanadaHelps Donation Form. It is an easy, secure way to fundraise. CanadaHelps Donation Forms are created in line with e-commerce best practices and optimized to bring you donations.

Keep reading and learn the benefits of embedding or linking your CanadaHelps donation. Discover why this setup provides your donors and prospective donors with a superior giving experience.

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Compared to using a charity profile page to collect and process donations, the Donation Form charges lower transaction fees, offering organizations an important financial benefit. For cost-conscious charities who endeavour to maximize donation dollars, opting for a donation process with lower transaction fees is a no-brainer. 

By using a CanadaHelps donation form, charities can lower their transaction costs to 3.75% for one-time donations and 3.5% for monthly donations. 

In addition to the lowered fees charities get when switching from a charity profile page to a custom donation form, embed or link your donation form and lower your transaction fees by another 0.25%.

Donations are accepted via Visa, MasterCard, American Express or PayPal and ‍disbursements to charities are made weekly to your account through an Electronic Funds Transfer.

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Make the the giving process easier and more accessible for donors will lead to an increase in the amount of donations raised.

Internal platform research from GoFundMe shows a 28% increase in revenue per site visitor when an embedded giving option was in place. 

How embedded giving helps charities raise more:

• Faster checkout flow process
• Removes friction and redirects 
• Increases the rate of donors covering transaction fees 
• Improves mobile-friendly design. Test if your website is mobile-optimized.

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CanadaHelps Donation Forms offers charities greater control over their brand. You can choose from a variety of customizable branding options to match your form to the look, feel and vibe of your website. 

Donation Form branding customizations include:

• Images, photos and pictures
• Logos and emblems
• Colours (font colour, background, etc.)
• Copy, headers and descriptions 
• E-cards for tribute gifts
• Personalized thank you message 
• Option for donors to cover the transaction fee

Implementing custom branding on your Donation Form, by using logo, images, colours, etc., creates a seamless giving experience that keep donors on your site. For more inspiration on branding and Donation Form customizations, check out 10 of the best uses of the CanadaHelps Donation Form.

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Increasing your fundraising can be as simple as upgrading your donor giving experience. Using a Donation Form and embedding the form keeps donors on your website, reducing the friction of navigating away to a new page and toggling back, which leads to a higher drop-off rate. 

CanadaHelps’ Custom Donation Forms also help charities to issue instant and automated tax receipts and thank you cards for each donation, ensuring that donors receive a consistent and high-quality service and that donations are not missed.

Bonus: Make it easy for donors to give to your cause. Place an accessible donate button on your site navigation panel to keep donations top-of-mind for visitors. Ideally, use a fixed button when scrolling. 

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What blocks many organizations, and employees of charitable orgaizations for that matter, from embedding their CanadaHelps Donation Form is the idea that offering donations directly on your website will require computer programming knowledge, technical expertise or an otherwise complicated setup. 

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Donation forms do not require: 

• UI/UX Design Skills
• Coding expertise

Embedding your CanadaHelps Donation Form is a simple copy-and-paste process that requires no technical expertise. Using our live preview editor, creating your customizable donation form is easier than ever before.

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Offering donors an embedded giving experience through a CanadaHelps Donation Form brings your charity many benefits, including branding opportunities, an improved donor experience, lower transaction costs and the chance to raise more. CanadaHelps’ Donation Forms are easy to implement and require no coding or design skills. 

Provide donors with a smooth and user-friendly experience that enhances engagement and increases the likelihood of successful recurring donations.

Now that you understand some of the key advantages of adopting a CanadaHelps Donation Form, the next step is to choose the right form type for your organization and link or embed the form into your website. Remember, you can create as many customizable donation forms as you like!

Thereafter, you will begin collecting donations through your organization’s website and receive weekly electronic deposits of the donations you receive. 

Ready for the next steps? Learn how the four types of Donation Forms CanadaHelps offers and how to select the right one for your charity’s unique needs.