CanadaHelps Whitepaper:
The End-of-Year Campaign Guide

This year, CanadaHelps has put together a new End-of-Year Campaign Guide to help you plan out your Giving Season months in advance. The toolkit includes email templates, social media templates, and a sample campaign roadmap starting from the summer months. With the help of our guide, charities will be able to be more prepared for the busiest fundraising season of the year.

Looking for something smaller? You can dive into the highlights of each section here:

Chapter 1: Planning and Preparation

Chapter 2: Crafting Your Message

Chapter 3: Engaging Your Donors

Chapter 4: Leveraging Monthly Gifts

Chapter 5: Optimizing Your Online Presence

Chapter 6: Stewardship and Reporting

Key Takeaways

Campaign timelines and roadmap to get a head start

Email and social media examples to copy and modify

Information sharing from experts in the field

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