CanadaHelps Whitepaper:
The End-of-Year Campaign Guide

This year, CanadaHelps has put together a new End-of-Year Campaign Guide to help you plan out your Giving Season months in advance. The toolkit includes email templates, social media templates, and a sample campaign roadmap starting from the summer months. With the help of our guide, charities will be able to be more prepared for the busiest fundraising season of the year.

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Looking for something smaller? You can dive into the highlights of each section here:

Chapter 1: Planning and Preparation

Chapter 2: Crafting Your Message

Chapter 3: Engaging Your Donors

Chapter 4: Leveraging Monthly Gifts

Chapter 5: Optimizing Your Online Presence

Chapter 6: Stewardship and Reporting

Key Takeaways

Campaign timelines and roadmap to get a head start

Email and social media examples to copy and modify

Information sharing from experts in the field

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