Digital Donor Retention:
Achieve Fundraising Success with Current Donors

Acquiring new donors is challenging and often costs more than retaining donors. Creating an effective program to turn first-time donors into repeat donors and creating a lasting relationship with donors are both critical to your fundraising success—and the results from both help to ensure that the time, money, and effort are worth it.

Key Results

Determine the best way to connect with first time donors

Consider how to appeal to specific groups or segments of donors

Create your first, donor retention campaign

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