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Sample GivingTuesday Campaign
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Templates are great, but what does it actually look like? This is often easier to understand with a concrete example, so let's walk through a GivingTuesday campaign timeline using Wellness Avenue, a hypothetical charity.
Wellness Avenue's Sample Campaign
The "Save the Date" Email: 1 Month Before GivingTuesday
Subject Line:
Only 1 Month Until GivingTuesday!
Body Copy:
The "Preview" Email: 2 Weeks Before GivingTuesday
Subject Line:
Something BIG is coming. GivingTuesday is in two weeks!
Body Copy:
The "2nd Preview" Email: 1 Week Before GivingTuesday
Subject Line:
Get Ready. Only 1 Week Until GivingTuesday!
Body Copy:
The "Donate Now" Email: 2-3 Days Before GivingTuesday
Subject Line:
GivingTuesday is Almost Here!
Body Copy:
The "Big Day" Email: On the morning of GivingTuesday
Subject Line:
It's time for GivingTuesday!
Body Copy:
The "Thank You" Email: 1 Day after GivingTuesday
Subject Line:
Thank you for your support on GivingTuesday!
Body Copy:
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