A Sample GivingTuesday Campaign

Templates are great, but what does a GivingTuesday campaign actually look like? This is easier to understand with a concrete example, so let's walk through what a real GivingTuesday campaign timeline would look like using Wellness Avenue, a hypothetical charity.

‍

Wellness Avenue's Sample GivingTuesday Campaign

‍

The "Save the Date" email: Send out 1 month before GivingTuesday

Subject Line: Only 1 Month Until GivingTuesday!

Body Copy:

‍

The "Preview" email: Send out 2 weeks before GivingTuesday

Subject Line: Something BIG is coming. GivingTuesday is in two weeks!

Body Copy:

‍

The "2nd Preview" email: Send out 1 week before GivingTuesday

Subject Line: Get Ready. Only 1 Week Until GivingTuesday!

Body Copy:

‍

The "Donate Now" email: Send out 2-3 days before GivingTuesday

Subject Line: GivingTuesday is Almost Here!

Body Copy:

‍

The "Big Day" email: On the morning of GivingTuesday

Subject Line: It's time for GivingTuesday!

Body Copy:

‍

The "Thank You" email: 1 day after GivingTuesday

Subject Line: Thank you for your support on GivingTuesday!

Body Copy:

‍

For more GivingTuesday resources, download CanadaHelp' Ultimate Guide to GivingTuesday.