The main lesson to take away from past analysis of GivingTuesday and End of Year fundraising results is that you need to participate to benefit. Last year, over $43 million was raised for Canadian charities on GivingTuesday.
Charities that participate in GivingTuesday...
on the day of GivingTuesday
than non-participanting charities.
more than non-participating from the
day after GivingTuesday through to December 31st!
A brand new campaign toolkit to make it easier than ever for charities to participate. Complete with social media posts, email templates, and campaign timelines!Take me to the Guide
Not sure how to promote the big day? We've got you covered. Checkout our helpful calendar and ready-to-share social media assets for a strong GivingTuesday digital presence!Take me to the Social Assets
Is your campaign planning on track? What’s coming next? Ready to launch? Our GivingTuesday checklist is designed to keep you organized and launch your best campaign to date!Take me to the Checklist
Co-founded in Canada by CanadaHelps and GIV3, GivingTuesday is one of the biggest days of giving annually. It’s an opportunity to come together to make an immediate impact.GivingTuesday FAQs
This year, CanadaHelps has put together a new campaign toolkit to make it easier than ever for charities to participate. The toolkit includes email templates, social media templates, and a sample campaign plan.
With the help of our toolkit, charities will be able to reach more donors, raise more money, and make a bigger impact.
Here's what you'll be getting:
10 Reasons Your Charity Should Participate in GivingTuesday
Since its inception, GivingTuesday has grown into a massive movement. Last year, over $43 million was raised for Canadian charities and more than 6 million Canadians participate annually. But even with its success, many charities are skeptical about getting involved.
And while it makes sense to be cautious about getting involved in something new, there are plenty of good reasons why your charity should participate in GivingTuesday.
Is your campaign planning on track? What’s coming next? Ready to launch? Our GivingTuesday checklist is designed to keep you organized and help you monitor all the moving pieces in your campaign.
In this checklist, you’ll get:
Ready to start checking things off? Download the checklist!
Not sure how to promote this? We've got you covered.We've put together some helpful ready-to-share social media messages to help you spread the word to your donors.
Here, you'll find social assets for Facebook, Twitter and Instagram.
Download Social Media Assets Now
This #GivingTuesdayCA, spread the word and get your entire audience involved. Together, we give!
"We went from bringing in donations of 12K-15K each year with our annual fundraiser to 35K in one year when we added peer to peer fundraising with CanadaHelps."
1. What is GivingTuesday Canada?
GivingTuesday Canada is a national day of giving that takes place on November 29th this year. It's a day for Canadians to come together and donate to charities and causes that are important to them. This national day of giving was established to counter the focus placed on consumerism during Black Friday and Cyber Monday.
2. How do I get involved with GivingTuesday Canada?
To participate in GivingTuesday, you simply have to raise money on GivingTuesday. You can do this by creating a campaign on CanadaHelps.org, or by collecting donations through another platform.
It's best to start spreading the word weeks before GivingTuesday. Use social media, email, and face-to-face interactions to tell people about your campaign and why they should donate.
3. What are some ways that my charity can participate in GivingTuesday Canada?
There are many ways that your charity can participate in GivingTuesday Canada. Some ideas include:
4. How can I promote my charity's involvement in GivingTuesday Canada?
There are a number of ways that you can promote your charity's involvement in GivingTuesday Canada. Some ideas include:
5. What are some things to keep in mind when promoting my charity's involvement in GivingTuesday Canada?
When you're promoting your charity's involvement in GivingTuesday Canada, it's important to keep a few things in mind:
6. How can I thank my supporters for donating to my charity on GivingTuesday Canada?
There are a number of ways that you can thank your supporters for donating to your charity on GivingTuesday Canada. Some ideas include:
For more information about how to transition these GivingTuesday donors into lifetime donors, read more here.
7. What resources are available to help me promote my charity's involvement in GivingTuesday Canada?
There are a number of resources available to help you promote your charity's involvement in GivingTuesday Canada. Some of these resources include:
8. I still have more questions about GivingTuesday Canada, where can I find more information?
If you have questions about GivingTuesday and how to make the most out of it with your CanadaHelps account, you can contact us at firstname.lastname@example.org. You can also find more information about GivingTuesday Canada on the GivingTuesday Canada website.