It’s never too late to optimize your year-end fundraising tactics. With these best practices from our team, you can raise more this 2020 giving season—and retain more donors into 2021.

Join CanadaHelps fundraising experts Pilar Albisu and Tamara Rahmani to learn how to:

• Take on the year-end rush by optimizing your website to drive traffic to donate;
• Build custom donation forms that maximize the number of online donations you receive;
• Track your year-end return on investment (ROI) by reporting on campaign-specific forms; and
• Create the follow-up emails that will help you retain donors into the new year

Presenters:
– Pilar Albisu (Charity Success Manager, CanadaHelps)
– Tamara Rahmani (Western Canada Lead, CanadaHelps)