Webinar: 7 Ways To Optimize Your Fundraising Emails

May 29, 2020

Your fundraising emails can help you raise more online.

Optimize your emails to welcome new donors and send more effective appeals to your subscribers by leveraging data-proven strategies.

Join Brady Josephson, Managing Director of the NextAfter Institute, as he walks through donors’ email behaviours, strategies, and touchpoints gleaned from analyzing emails from 152 Canadian charities. You’ll learn about 7 essential tactics to optimize your emails for appealing to your donors and raising more online.

This webinar will cover:

• How Canadian charities are using email to fundraise online;
• What you can do to increase the likelihood of someone opening and reading your email;
• How you can raise more money with effective email appeals; and
• What role a donation page plays with a fundraising email.

About the presenter:
Brady is the Managing Director of the NextAfter Institute where he performs original research, develops evidence-based resources, and provides data-driven training to help organizations raise more money online to fund their life-changing work. A charity nerd, adjunct professor, and international speaker, his thoughts have been featured in The Huffington Post, NPR, CBC, and The Chronicle of Philanthropy, among others.

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