Sample GivingTuesday Campaign

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Templates are great, but what does it actually look like? This is often easier to understand with a concrete example, so let's walk through a GivingTuesday campaign timeline using Wellness Avenue, a hypothetical charity.

Wellness Avenue's Sample Campaign

The "Save the Date" Email: 1 Month Before GivingTuesday

Subject Line:

Only 1 Month Until GivingTuesday!

Body Copy:

Hi Greg,
GivingTuesday is now only 1 month away, and we wanted to share more information about our campaign with you.
As you know, this year we're raising money for our mental health programs. These programs are so important, especially now when so many people are struggling.
Your donation will help us to provide counseling services, support groups, and educational resources to those who need it most.
If you're interested in donating, you can do so here. We would be so grateful for your support!
Thank you,
The Wellness Avenue Team

The "Save the Date" Email: 1 Month Before GivingTuesday

The "Preview" Email: 2 Weeks Before GivingTuesday

Subject Line: 

Something BIG is coming. GivingTuesday is in two weeks!

Body Copy:

Hello Greg,
GivingTuesday is now only 2 weeks away, and we wanted to send you a reminder about our campaign.
We're raising money for our mental health programs, which provide counseling services, support groups, and educational resources to those who need it most.
If you're interested in donating, you can do so here. We would be so grateful for your support!
Thank you,
The Wellness Avenue Team

The "Preview" Email: 2 Weeks Before GivingTuesday

The "2nd Preview" Email: 1 Week Before GivingTuesday

Subject Line:

Get Ready. Only 1 Week Until GivingTuesday!

Body Copy:

Hi again, Greg!
There's just 1 week left until GivingTuesday, and we wanted to share some more information about our campaign with you.
As you know, this year we're raising money for our mental health programs. These programs are so important, especially now when so many people are struggling.
Your donation will help us to provide counseling services, support groups, and educational resources to those who need it most.
On GivingTuesday, we'll also be matching all donations up to $500! So if you've been considering donating, this is the perfect time to do so.
If you're interested in donating, you can do so here. We would be so grateful for your support!
Thank you,
The Wellness Avenue Team

The "2nd Preview" Email: 1 Week Before GivingTuesday

The "Donate Now" Email: 2-3 Days Before GivingTuesday

Subject Line:

GivingTuesday is Almost Here!

Body Copy:

Hi again, Greg!
This is just a quick reminder that GivingTuesday is now only 2 days away!
We're raising money for our mental health programs, which provide counseling services, support groups, and educational resources to those who need it most.
If you're interested in donating, you can do so here. We would be so grateful for your support!
Thank you,
The Wellness Avenue Team

The "Donate Now" Email: 2-3 Days Before GivingTuesday

The "Big Day" Email: On the morning of GivingTuesday

Subject Line:

It's time for GivingTuesday!

Body Copy:

Happy GivingTuesday, Greg!
We just wanted to send a quick reminder that today is the day to donate to our mental health programs. These programs are so important, especially now when so many people are struggling.
Your donation will help us to provide counseling services, support groups, and educational resources to those who need it most.
If you're interested in donating, you can do so here. We would be so grateful for your support!
Thank you,
The Wellness Avenue Team

The "Big Day" Email: On the morning of GivingTuesday

The "Thank You" Email: 1 Day after GivingTuesday

Subject Line:

Thank you for your support on GivingTuesday!

Body Copy:

Hello Greg,
Thank you so much for your support on GivingTuesday! We are so grateful for your donations.
Your donation will help us to provide counseling services, support groups, and educational resources to those who need it most.
Thank you again for your support. We couldn't do this without you!
The Wellness Avenue Team

The "Thank You" Email: 1 Day after GivingTuesday

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