Make It Monthly
For the month of March, CanadaHelps will make a one-time extra $20 donation for every new monthly gift of $20 or more made to your charity using CanadaHelps.*
What is Make It Monthly?
Make It Monthly is a new initiative to help your charity cultivate new monthly gifts.
We've seen the enormous impact that monthly giving has had with the charities we work with. Monthly donors give 2x as much as a one-time donor, and are 5x as likely to stick around for over 3 years. That's a huge bump in a donor's lifetime value.
So for the month of March 2024, CanadaHelps will donate an extra $20 for each new monthly gift of $20 or more, or an additional $10 for existing monthly donations increased by $10 or more, when made to your charity through CanadaHelps.*
How can my charity participate in
Make it Monthly?
1. Tell Your Donors About It
In all your communications, direct supporters to donate on your Customizable Donation Form. Be sure to include the offer's Terms & Conditions in any donor marketing materials.
2. Share With Your Followers on Social Media
"Help us reach our monthly giving goals this March! Make a new monthly gift of $20 or more through CanadaHelps, and CanadaHelps will make a one-time extra $20 donation to our charity.*"
"Increase your impact this month with a new monthly gift of $20 or more through CanadaHelps! CanadaHelps will make a one-time extra $20 donation to our charity with your gift.*"
3. Use Pre-Made Messages in your Emails
"Throughout March, create a new monthly gift of $20 or more in support of our charity through CanadaHelps, and CanadaHelps will make a one-time extra $20 donation to our charity!*"
"Make a new monthly gift of $20 or more through CanadaHelps in March, and CanadaHelps will make a one-time extra $20 donation to us!*"
(Don’t forget to always include the link to the Terms & Conditions in your donor communications.)
Email Course: Tips to Increase Monthly Giving
Cultivating a strong monthly giving program is one of the most effective methods of improving donor retention. It can take time to grow your monthly donor program, but it’s a worthy investment.
From the comfort of your inbox and on your schedule, you can learn monthly giving best practices to boost your program.
- Learn how to identify monthly prospects and build a robust monthly giving program,
- Understand how to set monthly giving goals,
- How to retain monthly donors and much more!
Resources
We've put together some helpful email templates, and logos to help you spread the word to your donors.
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The best part? You don't have to be stuck behind a screen in an awkward Zoom call.
You'll also learn from charities and gain a better understanding of how to start building monthly donations from day one.
Terms & Conditions
*Make It Monthly 2023 $20 Offer is valid for new scheduled monthly donations of a minimum of $20 per month beginning March 1st, 2023 at 12:01 AM Newfoundland Standard Time (NST) to March 31st, 2023 at 11:59 p.m. Pacific Standard Time (PST). CanadaHelps will donate to a participating charity an additional $20 for each new monthly donation of $20 or more that is made three times before June 2, 2023, to a maximum aggregate amount of donations from CanadaHelps to all participating charities of $50,000 CAD. See full terms and conditions: https://www.canadahelps.org/en/make-it-monthly-terms-and-conditions
